This partnership heralds the ed-tech platform’s entry into the arena of ‘Super Bowl’ marketing, which has historically helped brands reach their target audiences instantly, breaking away from its conventional  BTL strategy focused on highly niche tactics, channels and avenues

Scaler (by InterviewBit), one of the fastest-growing tech education startups, today announced its association with the online video streaming platform Disney+ Hotstar as an official partner for the marquee World Test Championship (WTC) Final between India and Australia from 07 to 11th June 2023. Through this association, the edtech startup aims to garner around 50 million cumulative impressions (the campaign will be played multiple times during the duration of the event) for the edtech's latest brand film that urges working professionals to be self-driven in their hungry pursuit for skill-based career growth.

Since its inception, Scaler's marketing efforts have systematically targeted its niche audience of working tech and IT professionals in a deliberate manner to ensure maximum impact at a fraction of the astronomical marketing costs cited by its peers. With an emphasis on clutter-breaking messaging and adopting a digital-first approach to reach its potential learner community, Scaler has launched some of the most thought-provoking campaigns, challenging the status quo when it comes to how techies learn and build their careers.

Backed by the success of its most memorable campaign on skills-trumping degrees, Scaler's BTL approach has served it well with channels such as OTT, YouTube, social media engagement activities, and other content collaborations across genres and geographies. Hence, even as the brand bets on more significant sporting events like cricket for more exhaustive canvassing, its association is with an OTT platform and app, as the latter emerges as the default choice of young aspiring techies and working professionals. The brand has previously collaborated with Disney+Hotstar as an Associate Sponsor to promote its marketing campaign during the Asia Cup.

"We are delighted to announce our strategic partnership with Disney+ Hotstar for the much-anticipated Final between India and Australia. This collaboration marks a pivotal step in Scaler's evolving brand-marketing journey as we move beyond the safe harbour of our minimal investment for a maximum-impact approach. Our goal is to enhance visibility for the brand by aligning with niche sporting events that reach our desired demographic," says Rahul Karthikeyan, Chief Marketing Officer Scaler & InterviewBit.

"As we continue to expand our learner base, impactful associations with high-decibel sporting events, such as cricket, will help instantly create the desired brand awareness amidst a much wider audience. We look forward to a captivating match and creating a memorable experience for all cricket enthusiasts," he added.

Over the years, most brands have relied heavily on brand ambassadors to appeal to their audiences. However, since most upskilling programs target a specific audience that is well-informed and part of the decision-making process, only a few brands have built a niche. In 2022, Scaler announced a 100 crore investment in digital marketing to capture the minds of young and aspiring techies through their medium of choice. On the back of its sustainable, low-cash-burn principle, Scaler has observed a 100% increase in enrolment inquiries for its online programs and a staggering 200% increase in the time spent by existing learners on the platform.

Scaler's BTL approach, which includes strategic partnerships with creators and influencers such as Alright, Ankur Warikoo, JordIndian, RVCJ, TVF, and more, has helped the brand optimise costs while yielding positive outcomes. In 2022, the brand successfully produced two popular Telugu, Marathi web series, and a regional language movie, generating millions of views per episode on YouTube. Additionally, collaborations with prominent regional influencers such as Parithabangal and Prafull MBA Chai Wala have further elevated the brand's presence in specific regions experiencing growing upskilling demand.

Scaler (by InterviewBit), one of the fastest-growing tech education startups, today announced the acquisition of a Delhi-based education platform, Pepcoding, for an undisclosed amount to strengthen Scaler's business ecosystem. The acquisition will further accelerate growth and support across various business units, including strategy, product design, B2B enterprise, operations and instructor org. This is the fourth acquisition for Scaler; AppliedRoots,  Coding Minutes, and Coding Elements were the other edtech brands acquired over the last two years.

With the acquisition of Pepcoding, Scaler aims to bring synergies between the two companies to strengthen its offering in the tech education space. As a strategic move, Pepcoding has merged with Scaler. Its co-founder, Sumeet Malik, has joined the startup as an instructor and content creator to help improve the learner experience, especially in the Low-Level Design (LLD) curriculum. Other Pepcoding employees have joined Scaler as full-time employees working across diverse teams. The Pepcoding team will also play a vital role in developing Scaler School of Technology, a newly launched 4-year residential undergraduate program in Bengaluru. As Scaler opens its doors to the first batch of students this academic year, the team's expertise will play an essential role in the building and execution of the program.

Abhimanyu Saxena, Co-founder of Scaler & InterviewBit, announced the acquisition: "We are delighted to welcome the PepCoding team to the Scaler ecosystem. Sumeet's team has demonstrated a unique ability to stay true to its core ability to transform the learning experiences of young engineering students. Their experience with undergraduate students will come in handy to our recently launched residential undergraduate program, the Scaler School of Technology. Pepcoding's diverse talent pool and Sumeet's extensive industry expertise will help accelerate the pace we are working towards achieving our vision and mission."

Founded in 2017, Pepcoding had a similar vision as Scaler to democratise tech education. Their goal was to bring in 'The Great Indian Coding Renaissance'. The education platform specialises in Data Structure & Algorithms (DSA), Web Development, Data Science, CORE, CBSE, GATE & Business Analytics. Pepcoding provided a platform for undergraduate students with both offline and online courses that enabled them to improve their coding skills, learn with like-minded people and secure employment opportunities across leading companies. The team has worked with over 5000 learners since its launch in 2017, empowering them to make successful career transitions.

Sumeet Malik, Founder and CEO of Pepcoding said. "We are excited to be a part of one of the fastest-growing tech education companies in India and work towards the shared vision of nurturing future-ready technology talent. Like Scaler, we are excessively focused towards the success of our students and firmly believe that the nation has enough raw talent to one day build products and companies that will dominate the world, similar to what organisations like Google, Microsoft and Uber have done. All they need is the appropriate direction and access to opportunities. This strategic union with Scaler will help us take a step towards revolutionising how India learns and works with technology. "

Sumeet Malik holds a Bachelor's degree in Computer Science and has worked with Indus Valley Partners, Avalon Information Systems and Nagarro before laying the foundation of Pepcoding.

Scaler, one of India's fastest-growing tech upskilling startups, today announced the appointment of Bhavik Rathod as a Senior Vice President and the Head of the recently launched Scaler School of Technology. As the program head of the 4-year Residential UG program in Computer Science, he will be instrumental in building the program's foundation designed to provide a unique integrated learning experience to aspiring engineers nationwide.

Bhavik will closely work with the Co-Founders, Abhimanyu Saxena and Anshuman Singh, to set up the campus, structure the curriculum with industry veterans, and build a team of admission counsellors, instructors, mentors, success managers, and leaders who are committed to the vision of transforming engineering education in India.

Bhavik plans to invest the next six months in building this team and admitting over 200 exceptional students to the Computer Science undergraduate program. Under his leadership, Scaler aims to establish a robust foundation that can help sustain a long-lasting institution dedicated to delivering a new batch of industry-ready engineers.

Abhimanyu Saxena, Co-Founder of Interviewbit & Scaler, said, "The idea for Scaler School of Technology was developed as a result of our dedication to transforming the way engineering is taught and learned, moving away from traditional theory-based education and towards an approach that is industry-ready. Bhavik's experience in building and scaling diverse businesses and his passion for engineering education make him the perfect fit to lead this exciting new venture. We are confident that under his leadership, the Scaler School of Technology will become one of the country's most prestigious destinations for computer science education."

Bhavik Rathod, Senior Vice President and Head of Scaler School of Technology, said, "As an engineer myself, I understand the need to reimagine undergraduate education in computer science. Joining Scaler and taking up the responsibility of building a first-of-its-kind computer science UG program is a once in a life opportunity. I believe that this program has the potential to create a timeless institution that reimagines the state of tech education in the country. I am also equally thrilled to work alongside Abhimanyu and Anshuman to build a program that can impact the students' lives during the foundational years of their education and prepare them to take on the challenges of the ever-dynamic technology landscape."

Bhavik is a renowned leader in the tech industry, with a record of successfully launching and scaling businesses. When Uber initially commenced its operations in India, Bhavik assumed an indispensable role in establishing its services, which led to the significant expansion of Uber's operations across India and Sri Lanka. He later spearheaded Uber Eats in India & South Asia, which scaled to over USD 300mn in revenue before being acquired by Zomato. During his earlier stint, Bhavik founded EmployeeSocial, a social rewards and recognition solution for large enterprises. He was also the Co-founder & CEO of DIY, a social learning app that helps creative kids learn, connect, and inspire each other. He has also been a finance transformation manager with Ernst & Young, consulting CFOs worldwide.

Scaler School of Technology aims to address the shortage of high-quality computer science undergraduate programs in India. The program specialises in modern technologies like data science, machine learning, and algorithmic trading. The program comprises three phases, beginning with 18 months of computer science fundamentals, followed by a one-year paid industry internship and culminating in the specialisation as a senior software engineer or machine learning/artificial intelligence engineer. Students will benefit from mentoring by industry leaders and access to the institute's campus in Bangalore, located close to prominent technology companies.

Scaler (by InterviewBit), one of India's fastest-growing start-ups, today announced the launch of Scaler School of Technology, a 4-year residential undergraduate computer science program designed and delivered to revolutionize higher education for the next generation of India's software professionals.

In a recent event by FICCI, Mr Amitabh Kant, the former CEO of Niti Ayog, succinctly highlighted the lack of industry-academia collaboration that leaves our current university curriculum severely lacking. The country is in dire need of - one, a high-quality computer science UG program capable of delivering world-class career prospects to millions of young and ambitious Indian software engineers, and two, providing a perennial pipeline of highly qualified skilled workforce for the global technology sector. Scaler School of Technology has been established to address these two essential and long-unmet demands in India.

Of the 16 lakh engineering graduates entering the job market in India every year, only 16% end up finding a job, out of which 80% are computer science jobs. Only 2% of these graduates actually find a job that pays more than Rs 8 lakh a year, primarily computer science related. The supply side of the challenge is equally anomalous. Quality educators like our tax-payer-funded leading engineering college, the Indian Institute of Technology (IIT), offers fewer than 500 computer science seats annually and don’t have a 100% placement rate. The rest have to make do with a UG ecosystem that is scarcely equipped to impart industry-relevant education and training due to outdated curriculum delivered by inadequately trained teachers and at a price that doesn't deliver results for the students or parents investing in their children's future. On the other hand, high-quality jobs in software engineering are in very high demand and will continue to be so. Coursera has estimated that there will be 9 crore new jobs in software engineering in the next 10 years. But the largely poor quality of India's UG programs for computer science is forcing graduates to learn outside the curriculum to find well-paying jobs. Scaler School of Technology expects to address all these issues effectively.

Salient features of Scaler School of Technology’s 4-year residential undergraduate program -

• Offers specialisations in new-age in-demand technologies like Data Science, Machine Learning, Algorithmic Trading and competitive programming
• 1-year paid industry internship with leading tech companies with 1-1 guidance from industry mentors
• State-of-the-art gamified learning platform - real-time learning tracker
• Brainstorm on real-world hackathons in collaboration with Scaler’s career partners
• Fireside chats and mentoring by industry leaders/CTOs
• Top tech veterans from Google, Microsoft, Amazon, Ola, Uber will teach
• 1:1 guided mentorship from the industry leaders during internship
  

Delivered in three phases, the first 18 months of the program will focus on mastering computer science fundamentals by building pedagogy with real-life cases, followed by one year paid industry internship with leading technology companies and one-on-one mentoring by industry veterans. The final 18 months will allow students to specialize as senior engineers and machine learning/artificial intelligence engineers with specialization in algorithmic trading or learning skills, which will help graduates build their careers in the top 0.1% of the companies in the world. The program also intends to provide a pre-placement offer (PPO) to 50% of the batch within two and a half years of joining the program. Scaler has also built a robust merit-based scholarship program allowing students from every background access to the best quality of education and develop into highly competent and future-ready software tech professionals.

Abhimanyu Saxena, Co-founder of Scaler & InterviewBit, said, "The short duration upskilling courses around machine learning, data science, and AI that Scaler has been providing over the last four years have turned around the careers for thousands of young professionals. We have delivered better results than any of the country's current 4-year UG CS programs. The 35,000-odd successful Scaler alumni in the global technology sector gave us the confidence to enter the UG education space and bring fundamental changes that will deliver results for all stakeholders.”

Students at Scaler’s Undergraduate Programme in Software Development will be eligible to enroll in a Bachelor of Science (B. Sc.) in Computer Science recognised by the UGC through a reputed institute. This degree will also enable students to apply for government jobs or Indian and overseas higher studies if they wish to. Additionally, they will also receive a Master of Science in Computer Science from Woolf University, which is licensed as a higher education institution in the European Union that works on ECTS - European Credit Transfer System. The master's degree awarded by Woolf is globally recognised, with recognition from ECS and CES.

"Scaler was created on the belief that everyone is unique when it comes to learning. Completely standardised and theory-heavy education will not work. In the Scaler world, every student gets a personal industry mentor who spends time with them every month to shape their career and thought process, supported by batch success managers responsible for ensuring no one is left behind. Scaler School of Technology will work on the same principle." added Anshuman Singh, Co-founder of Scaler & InterviewBit.

Scaler School of Technology will not be an all-work-no-play institution. Students will live an enriching life with access to the expected experience, including campus events, fests, and all modern amenities like gyms, sports activities, libraries, laundry, medical facilities, and security at the state-of-the-art campus. The 4-year residential program located in the heart of India's Silicon Valley, Bengaluru, will allow students to meet industry leaders at least once every quarter. Scaler also works with more than 900 employer-partners internationally, including the top names in every tech sector like Google, Microsoft, Amazon, Facebook, Zomato, Airtel, Wells Fargo, PayPal and others, who regularly hire Scaler alumni. To top it all, Bengaluru's effervescent social life created by its unique cosmopolitan population will be a perfect setting for Scaler's students to learn, grow and live a wholesome life. The first batch of the new UG program offering 200 seats will commence on July 18, 2023.

The Bengaluru-based edtech start-up is now part of Skill India's Mission to bridge the massive skill gap in India’s tech sector

Scaler (by InterviewBit), one of India's fastest-growing edtech startups, announced its strategic partnership with National Skill Development Corporation (NSDC) to help India meet its growing demand for Software Development Engineers, Data Scientists and Machine Learning specialists through its unique and effective upskilling programs.  

The collaboration will work towards standardising tech upskilling in emerging high-growth areas and recognise it as the appropriate solution to create a large pool of skilled and certified workforce. Through this union, the learners completing the Scaler Academy and Scaler Data Science & Machine Learning (DSML) courses will be awarded a certificate of completion co-branded with NSDC. This alliance will also help Scaler become an integral part of the Skill India Mission that was started in 2015 with a mandate to skill 400 million Indians across key sectors in the country.

"We believe that our partnership with Scaler will not just help certify deserving trained workforce but also help generate appropriate employment opportunities for the youth of the country. NSDC and Scaler will together address the need of the high-growth sectors identified by the Government of India, including IT, electronics, and entrepreneurship. This association has the potential to bridge the supply-demand differences and therefore bridge the ongoing great skills shortage in the tech industry," said Mr Sanjeeva Singh, EVP of the Skill Financing Team from NSDC, joined by Mr Varun Batra, GM, who supported close this partnership.

Abhimanyu Saxena, Co-founder of Scaler & InterviewBit, said, "Scaler was founded with a specific goal to create a large and relevant skill force to meet the growing demand in areas like data science, machine learning etc. In the last four years, over 30,000 people have joined our unique upskilling programs that comprise world-class pedagogy, an up-to-date curriculum, and trainers & mentors from the tech industry. We are delighted to join hands with NSDC, one of India's most successful public-private partnerships, and become part of Skill India Mission. We believe, through this partnership, Scaler will now have a bigger role to play in bridging India's growing skill gap, particularly in emerging areas within the larger tech sector."

This partnership aims to address the prevailing skill gap in the tech industry by providing upskilling courses, which will now be recognised under NSDC, thereby highlighting the country's support for producing industry-ready tech talents. NSDC endeavours to create a sustainable and enabling training ecosystem. Learners enrolled with Scaler are taught, guided, and mentored by industry veterans and experts from leading tech organisations, including Google, Meta, Netflix, Microsoft, etc. The scheme also helps create a certified, verifiable data repository of all the candidates being trained by Scaler.

Scaler is one of the few edtech startups that has witnessed substantial growth in the past four years amidst edtech and startup layoffs and the funding freeze observed in the startup space in 2022. Despite the volatility, Scaler has expanded its workforce by over 300% in the last year, achieving a growth of over 350% year-on-year and sustained month-on-month revenue growth of 15%. Scaler is currently witnessing a 90 per cent course completion rate with a 94 per cent successful placement rate. In 2022, the company expanded its footprints in the US, launched first-of-its-kind co-living campuses, strengthened its leadership team, and launched its learning app on the Play Store. The edtech startup also became cash-flow positive during this period with a valuation of $710 million, up from about $76.5 million in 2020.

~The campaign illustrates the importance of self-driven learning to tackle real-world challenges and highlights the importance of acquiring the right skill sets to create a mark in the dynamic tech landscape through three brand films~

Scaler, one of India's fastest-growing tech upskilling startups, announced the launch of a brand campaign that emphasises the importance of working professionals pursuing their hunger for learning and continuing their upskilling journeys to maintain their edge in the competitive tech industry. The new campaign from Scaler comes when the tech and startup sector faces challenges around profitability and productivity. With several organisations cutting off non-essential staff, it is an opportune time for working professionals to focus on building their skill sets to continue their career growth.

The first film in the series highlights how everyone has dreams and aspirations, and fantasies about success and growth, but only those with a real hunger to achieve their dreams and goals succeed. Dreaming is not enough; you have got to push hard and work towards achieving your dreams. And that’s why Scaler programmes are rigorous. They demand not only aptitude but high hunger and drive from their learners. Scaler offers upcoming tech professionals the opportunity to overcome their career obstacles and challenges by creating an ecosystem of learning that enables them to tackle the dynamic challenges the industry presents to professionals. As the film progresses to portraying the boy breaking open a door, Scaler paints a notion of a harsh environment teaching the professionals to push their limits. The second and third films will be released over the next few days. They will continue this conversation and focus more on the solution that Scaler provides tech professionals in their upskilling journey, including industry mentorship and access to the latest technology. Through this campaign, Scaler wants to engage with techies who have a fire in their belly, are hungry to learn and are not just daydreamers. This is not just an ad campaign but a hunger test for 5 million techies out there.

Rahul Karthikeyan, Chief Marketing Officer, Scaler & Interviewbit, stated, "Technology is advancing much faster than ever before. Tech professionals are often overwhelmed by the obligations and demands of the industry. With our new brand campaign, we want our professionals to continue the learning journey of acquiring new skill sets and adapting themselves to cater to the industry's changing dynamics. With this campaign, we want to empower professionals to take control and steer their careers to success on their terms by grabbing the right kind of support and guidance available to them at the right time. Our creative agency has managed to break away from conventional clutter by delivering a compelling message that will effectively reach the tech professional grappling with similar issues in any part of the country."

“Haven't we all seen people daydreaming in the office? And there are those who want to break the inertia and do something. They are the hungry ones. They don't live in a dream bubble. They are go-getters. And that's the kind of people Scaler wants to teach. This was the insight that helped us crack the creative idea. And rather than just a TVC, we  planned an integrated approach starting with the Masterclass where techies will have to take a Hunger Test to gauge their temperament. Also, while working on the execution, we wanted to move away from the 4 walls of an office set-up. So we propped a barren desert like an office...very metaphoric! We're confident that this campaign will inspire the hungry ones to come and learn. As for the dreamers, they can continue to dream. Because, sapne dekhne ke liye paise nahi lagte.” - Suyash Khabya, Creative Head, The Womb.

This brand campaign will be predominantly digital-led, following the digital-first approach by the company. The film will be released across social media platforms, including YouTube, Facebook, Instagram, Twitter and LinkedIn. The brand will also engage with prominent national and regional social media influencers to create a buzz around the campaign.

In the last year, Scaler launched multiple effective brand campaigns focusing on various product offerings and services. The first-ever campaign was an engaging short film that drew on popular shows and internet references. The second film highlighted the true story of a Scaler learner placed in a global tech company with the guidance of his Scaler mentor. Another film highlighted the importance of producing capable techies experienced towards tackling Data Science & Machine Learning (DS & ML). Scaler also introduced a B2B campaign aimed at global and home-grown tech giants highlighting the emerging shift in the status quo, with companies preferring the right skills. Scaler has produced two web series - B.E Rozgaar and 30 Weds 21 - explicitly written for the brand in vernacular languages. Currently, both series have millions of views per episode on YouTube.

Credit list:

Scaler-
Rahul Karthikeyan
Ranjeet Kumar
Harshal Ghatole
Ankita Sharma

The Womb -
Founders - Kawal Shoor & Navin Talreja
Account Management - Heval Patel, Megha Jaiswal, Kunal Singh
Creative - Suyash Khabya, Gunjan Gaba, Rohit Sharma, Paritosh Lonkar, Ankita Sawant
Strategy - Manisha Sain, Sneha Raina, Ipshita Khan
Production House - KITCHEN.VIDEO
Director - Koushik Sarkar
Producer - Avishek Ghosh

~Over 1.5 lakh users sign up for 25+ free courses on specialised tech topics~

With the significant uptick in demand for skilled professionals in the country, Scaler, one of India's fastest-growing tech upskilling startups, recently launched 'Scaler Topics', a gamified free learn-to-code platform that can provide quality technical content for anyone interested in software-related subjects. Since its pilot launch five months ago, Scaler Topics currently witnesses a monthly average of 20 lakh users interacting with video courses from Scaler's top instructors from top tech companies like Google, Facebook, etc., and reading articles written by tech veterans. The platform continues to show over 50% month-over-month growth.

The 'Scaler Topics' platform provides streamlined technical content across all fields related to tech, data science, and machine learning for individuals passionate about learning and building a career in many in-demand domains with assisted videos from mentors, even with no prior knowledge in their chosen field. In addition to the video courses, the platform provides a wide range of free material to software enthusiasts through interactive challenges, events, contests, and detailed article threads by industry experts. With gamification inherently built into the user experience, Scaler intends to provide an interactive platform of convenience for learners. Industry veterans with an in-depth understanding of the skills required for budding software professionals conduct regular masterclass sessions on various topics, including C++, Java, SQL, Data Science, Machine Learning and Python. The platform garners over 90 million monthly search impressions, seeing over 100,000 daily users. It hosts over 4500 articles created by industry experts, 25+ video courses from top Scaler Instructors who have been industry veterans, and 3000+ interactive challenges to learn and compete. Over 150,000 users have signed up for free courses on the Scaler Topics platform.

Abhimanyu Saxena, Co-founder, InterviewBit & Scaler, said, There is a daunting challenge to democratise tech education in the country. Over 2 million jobs in AI, cybersecurity and blockchains are expected to remain unfilled in 2023. Due to the inaccessibility of quality content, particularly coding skills in demand in the tech industry, it is essential to provide a comprehensive learning platform that is understandable even for a Class 10 student from any part of the country. It was our thought process behind developing Scaler Topics. Offering well-researched live sessions, ideated and conducted by industry experts having worked at top tech companies for free, is the first step in this direction. With this program, we want to broaden our horizon by making quality technical content available to any tech aspirants in any part of the country to receive the required support during their learning journey. Scaler Topics allows us to demonstrate key pillars of Scaler's teaching philosophy: Structured curriculum, from people who have been there done that, high quality, comprehensiveness."

Scaler had also recently launched a mobile app on Google Play Store called 'Learn Programming-Scaler', a one-stop solution for a tech professional's learning and upskilling needs, allowing learners to experience Scaler’s quality teaching, watch courses, read articles from the comfort of their mobile device as well. Scaler Topics content and other genres, including access to various upcoming regional events, provide an immersive learning experience by allowing users to learn on the go in their preferred medium. The company has also introduced Scaler coins, which can be earned by reading articles, solving coding challenges and multiple choice questions on topics that interest them. These coins can be redeemed for Scaler merchandise like t-shirts, mugs, diaries, top tech books, and scholarships for its Scaler Academy and Scaler Data Science & Machine Learning (DSML) courses.

Scaler has witnessed significant growth and progress in the last year, with the startup continuing to maintain a consistent month-over-month growth of 15 per cent. The edtech player achieved a $710 million valuation with a $55 million Series B funding, which helped Scaler focus on multiple key business areas. During the year, the startup forayed into the US market, launched first-of-its-kind co-living campuses, strengthened its leadership team, and launched a master's program.

Scaler, one of India's fastest-growing tech upskilling startups, today announced the appointment of Manish Pansari as their Senior Vice President - Business at InterviewBit and Scaler. Manish will lead the Data Science & Machine Learning business, providing differentiated and aspirational offerings for technical skilling. With an immediate focus on the Indian market, he will be responsible for scaling the DSML vertical.

With over 20 years of experience, Manish has led business, operations and senior consulting roles across diverse organizations like Myntra, Jabong, Betterplace & Kearney and managed clients across geographies, including the US, Japan, China, South-East Asia, Middle East & India.

Abhimanyu Saxena, Co-Founder, InterviewBit & Scaler, said, "We at Scaler are on a mission to transform the tech industry by equipping software professionals with the right skill-set to create meaningful impact in the real world. With this mission, it's imperative to have the brightest minds among us to achieve our goals. Over the years, our workforce has grown rapidly primarily due to our ability to attract the best talent from the industry. This has certainly influenced what we do and how we do it. Last year alone, amidst the sea of startup and tech layoffs, we expanded our workforce by 35%, which is a testament to our focus and strategic decision-making at Scaler. To fortify our leadership and further strengthen our business, I am delighted to welcome Manish aboard on this exciting journey. The abundance of experience that Manish possesses is sure to amplify our commitment towards career progression, echoing our resolve towards strengthening market leadership."

Manish Pansari, Senior Vice President - Business at InterviewBit and Scaler, said, "The present ecosystem necessitates a complete technological revolution in the country's educational landscape. I am very excited by the opportunity to revolutionize this ecosystem and create a legacy. Scaler has been a torchbearer of innovation - bridging the gap between industry demand and prevalent pedagogy. I look forward to further building Scaler - growing the business profitably, with a focus on driving learning outcomes and delivering a superlative experience for all our learners and partners.”

The year 2022 saw Scaler witness significant growth and progress, with the startup maintaining a consistent month-over-month growth of 15 per cent. The edtech player achieved a $710 million valuation with a $55 million Series B funding, which helped Scaler focus on multiple key business areas. During the year, the startup forayed into the US market, launched first-of-its-kind co-living campuses, strengthened its leadership team, and launched its learning app on the Play Store. In 2022, Scaler was also recognised by AmbitionBox as "The Best Place to Work in India 2022" among tech startup companies with more than 500 employees in India.

Scaler (by InterviewBit), one of the fastest-growing tech upskilling start-ups, announced its mobile application's launch to enable software professionals to upskill themselves and prepare for a progressive career in software development. Just five months into its soft launch, The application has witnessed over 50K downloads organically and with more than 2X growth over the last two months in learners registering for free classes and courses. The app targets anyone interested in Software Engineering & Development, Data Science (DS), and Machine Learning (ML).

With India accounting for 27 Billion Mobile app downloads in 2021, consumers consistently shift towards a mobile-first approach. Tapping into the emerging trend, Scaler has built a one-stop solution for a tech professional's learning and upskilling needs. Available on Google Play Store as 'Learn Programming-Scaler', the application is currently built on the android platform and is accessible free of cost for students, beginners and advanced professionals.

Through this app, the company hopes to streamline access to quality content on various technical subjects through live classes and events, along with recorded lectures on different topics curated by top industry instructors. With access to varied challenges and quizzes, learners can build knowledge and skills in a practice-based learning environment. The various content genres provide an immersive learning experience by allowing the users to learn on the go in their preferred medium. While learners can access quality content to get initiated into these subjects, working professionals will find niche content to hone their skills. The application also provides access to various regional events, enhancing the learning curve for users across India.

Abhimanyu Saxena, Co-Founder of Scaler and InterviewBit, said, "The current learning ecosystem is saturated with unstructured learning content such as video courses, text-based articles, and practice-based courses - all scattered over the internet. Through the Scaler app, we wish to make learning more structured, impactful and outcome driven. We wish to achieve this through our wide range of premium and trusted content, free of cost. We have optimised and designed the application to enhance our users' learning and upskilling journey with uninterrupted access. Over 30% of the people who land on the events page on the app end up registering for the event. In comparison, similar event registrations on web platforms lie between 8-10%. Additionally, 55-80% of registrants via the app go on to attend the masterclasses, which is a very promising sign that the app can engage learners effectively and is a preferred medium for them. The interface is easy to use and understand, making it the right choice for learners to prepare for a career in software development and data science."

The new app is anticipated to be monetisable in the near future once it gains more traction. Furthermore, Scaler plans to introduce downloadable and gamified content to encourage impactful learning by incentivising the experience. The iOS version of the app will also be launched within the following year.

Scaler is adding 2,500 learners monthly, and since April 2019, the edtech has onboarded and helped over 25,000 learners cumulatively. The young edtech start-up is witnessing an M-o-M growth of 15% and a Y-o-Y growth of 350%. Scaler has also achieved an annual revenue run rate (ARR) of $120 million as of October 2022.

Scaler (by InterviewBit), one of the fastest-growing tech upskilling startups, announced ten days of paid time off for its employees at the end of the year. 'Gratitude Leaves', as the company calls it, has been announced to allow its employees a much-needed break at the end of a profitable and rewarding year. From 21st December through 1st January, as an ode to the team's hard work throughout the year, Scaler employees will be able to spend time away from work with their family and friends to refresh and rejuvenate themselves for an action-packed 2023.

While organisations in the tech and startup sector continue to grapple with high attrition, burnout, quiet quitting and other issues, the onus is on employers to create an environment that fosters both productivity and well-being - mental and physical. Introducing year-end leaves has been a global best practice. However, Scaler is among the few companies in India to announce a company-wide year-end shutdown adding to the new year festivities.

Abhimanyu Saxena, Co-Founder of Scaler and InterviewBit, said, "Times are tough, and we are constantly surrounded by news that has created anxieties in the ed-tech sector. At Scaler, we have always had a people-first approach to our business operations, and this philosophy has held us in good stead. Our talented workforce has played a critical role in running a cash flow-positive business, helping the company achieve a YoY growth of over 350 per cent and a sustained month-on-month revenue growth of 15 per cent. Having achieved these milestones, we want to allow our employees the time to cherish and benefit from their growth journey with us. These year-end leaves are just one of the many ways we acknowledge our team's efforts and contributions throughout the year. We have big plans for the year 2023, and we hope this time off will allow our team to come back stronger, happier and motivated to smash several glass ceilings."

Over the last year, Scaler has announced various other initiatives towards sustaining a positive work environment. The young edtech startup has issued 12 days of paid period leaves for all its menstruating employees. To ensure that employees are engaged, competent, and confident in their positions, Scaler has also budgeted five crores on employee benefits, engagement efforts, culture-building activities, and learning and development. Due to these time-relevant, conducive policies and initiatives, Scaler has successfully maintained a low attrition rate over the last two years. Continued efforts by the company towards creating an employee-friendly workplace also helped Scaler get recognised by AmbitionBox as "The Best Place to Work in India 2022" among tech startups.

Recently Scaler announced a cumulative 2500 per cent revenue growth in FY 2020 and 2021. Buoyed by this growth, Scaler will continue to hire across teams. In total, the organisation employs more than 2200 professionals, with women accounting for 33 per cent of the workforce.

Scaler, one of India's fastest-growing tech upskilling startups, today announced the appointment of Ashish Chitravanshi as the new Head of Enterprise Business at InterviewBit and Scaler. In his capacity, Ashish will lead two avenues, B2B partnerships and Careers. While the B2B charter will strengthen partnerships with leading technology companies in India as well as globally, the careers division works towards providing career outcomes for the learners.

Ashish will work closely with the co-founders, Abhimanyu Saxena and Anshuman Singh, to strengthen Scaler’s effort towards building strategic engagements with tech companies. He will be spearheading enterprise partnerships to deliver robust industry engagements for learners enrolled in various scaler programs leading to opportunities for career development and successful transitions. Further, as Scaler expands career opportunities in Europe through ‘Scaler Neovaristy’, an online Master’s program in Computer Science, the robust Enterprise team will work towards expanding the existing horizons of job opportunities to these newer areas and help the learners move to the next orbit in their careers. Ashish will also work on furthering the Scaler B2B branding program, launched at the beginning of the year, aimed at building strategic relationships with CXOs from aspirational tech organisations.

Abhimanyu Saxena, Co-Founder, InterviewBit & Scaler, said, “At Scaler, we see ourselves on a mission mode to transform the skill landscape in the technology industry. What we are doing provides the right skill pool for the industry and creates a level playing field for all serious-minded professionals. We are delighted to welcome Ashish to join us on this exciting journey. His extensive experience across diverse sectors and his familiarity with entrepreneurship will help Scaler accelerate its growth journey more ambitiously.”

Ashish Chitravanshi, Head of Enterprise Business at InterviewBit and Scaler, said, “Scaler has set a benchmark in the industry by allowing aspiring tech professionals to find meaningful employment opportunities. It has also enabled organisations to build and scale faster by giving them access to skilled talent - ensuring that the sector remains competitive in the global landscape. The organisation is in an exciting growth phase, and I am thrilled to play a part in its journey. By virtue of the portfolio I will lead, I have been given the unique opportunity to work with the most critical stakeholders for the young edtech brand - professionals and enterprises. It is a challenging but rewarding mandate that will create a large, self-serving, mutually beneficial ecosystem aimed at taking the tech sector to the next level. I am excited to embark on this journey and look forward to working with the amazing team at Scaler.”

In his prior roles, Ashish has been a startup founder and has held leadership positions across leading e-commerce marketplaces, ed-tech and agri-tech organizations. He remains a startup enthusiast and an active angel investor with interests in SaaS and logistics spaces.

~The company is consistently growing at 15% month on month~

Scaler, one of India's fastest-growing tech upskilling startups, announced a cumulative 2500 per cent revenue growth in FY 2020 and 2021 with an Annual Revenue Rate (ARR) of $110 Million in August 2022. Owing to the capital-efficient business model adopted by the company, Scaler has achieved YoY growth of over 350 per cent and sustained month-on-month revenue growth of 15 per cent. Despite the high growth, the company has been cash flow positive for the last few months.

To date, Scaler has acquired three edtech startups - AppliedRoots, Coding Minutes and Coding Elements - to further strengthen the offerings in Software Development, Data Science (DS) and Machine Learning (ML). Scaler has also forayed into higher education with one-of-its-kind Scaler Neovarsity that offers an ECTS-accredited online Master of Science (MS) in Computer Science program. Understanding the global need for upskilling, Scaler has also launched operations in the US.

"The last two years have been incredibly empowering, not only for our learners who have been able to make excellent career paths in the ever-growing tech industry but for all of us working towards building brand Scaler. We have seen remarkable and consistent growth in the business. The number we can share today is a testament to it. The cherry on the cake is that we have achieved this despite being very frugal and measured in how we have spent all the money we raised as investor funds. A large chunk of what we have raised is still in the bank, which has enabled us to take more calculated risks and continue to bet big. I want to accredit this success to our employees, mentors, trainers and learners who have contributed to this journey. This quarter, we will have achieved zero cash burn, and we are thrilled about what the future holds." said Abhimanyu Saxena, Co-founder of Scaler and InterviewBit.

Gaurav Agarwal, Senior Vice President, Finance of Scaler and InterviewBit, added, "As an organisation, we are very focused towards building sustainable growth. Approximately 20% of the money raised in our previous funding rounds has been spent towards acquisitions. Neither of these acquisitions was towards buying revenue. They were done to strengthen our offering further by getting the right talent on board. The gross bad loan ratio of education books for public service banks is around 6.8%, and that of private banks is at 5.8%, as per several media reports. In comparison, our loan default rates have been less than 0.1%. All these efforts have put us on the path of profitability, helping us build a dependable and viable business in the long run."

Scaler offers two flagship programs, Scaler Academy and Scaler DSML program. Both courses have seen tremendous uptake from tech professionals across the country. On average, Scaler learners spend 3+ hours daily on the platform, with 1000+ lines of code written per user per week. The company sees a 90 per cent course completion rate with a 94 per cent successful placement rate for its programs. Being able to deliver outcomes, Scaler witnessed 4.5x growth in August 2022 in weekly student enrolments compared to August 2021.

"Coders today are well aware of the importance of upskilling themselves with industry-relevant skills and understand the potential of career growth this brings to the table. Our learners, on average, have received a salary hike of 2.3X post upskilling, with the average salary being around INR 21.6 Lakhs. Hence, the value that tech upskilling offers to software professionals today is immeasurable," shared Abhimanyu.

Since October 2021, Scaler has strengthened its workforce by nearly 260% to meet the rising demand for upskilling. Currently, the headcount stands at 1800, and the startup also recently announced the intent to hire 600 more professionals by the end of the year.

Scaler (by InterviewBit), one of India's fastest-growing tech upskilling start-ups, today announced its partnership with The Womb, a leading Brand & Creative agency, to build an impactful and differentiated brand position and strengthen Scaler's leadership in the tech education space.

The agency will collaborate with Scaler and foster the brand’s propositions with innovative and robust communication narratives. Scaler recently launched a campaign for the Data Science Product with The Womb on a massive scale and is geared up for more such mega campaigns in the coming year.

The Womb falls under the top 3 independent agencies in the world by WARC rankings, and the most effective Independent Agency by APAC EFFIES.  The Womb combines creativity with business consulting thinking, which aligns with how Scaler aims to pivot the branding and business needle. Over the last seven years in India, the Womb team has created iconic challenger brands that have radically altered multiple business categories.

"We are thrilled to partner with The Womb to strengthen our foothold in the edtech ecosystem. We have been doing some really exciting work at Scaler and have several more product launches in the pipeline for the community. With this integrated collaboration, we look forward to creating some great and iconic brand campaigns and disrupting the tech learning space in India and overseas." said Rahul Karthikeyan, Chief Marketing Officer, Scaler and Interviewbit.

"The womb seamlessly aligns with our set of ideologies and brand propositions at this juncture of our growth, and we are confident this partnership will help anchor our communication & creative strategy across platforms through strategic storytelling", He added.

Kawal Shoor, Founding Partner, The Womb, said, "Businesses of all sizes and across categories are going digital and are heavily banking on technology for its success, putting professionals in fields like software development, data science and business analytics in high demand. The worlds of business and technology are constantly changing the choice of career paths, and this is where a new-age education brand like Scaler has unique opportunities. As with any young brand and business, getting it right early is crucial for transformative growth. This challenge has escalated significantly with the ever-changing landscape of online education. And this is where we step in. The team at Scaler believes in doing things that have never been done before. So it was a great fit with what we believe and the work we create."

In the past eight months, Scaler has launched four digital films communicating the brand's value proposition and product attributes. With this collaboration, Scaler plans to launch 6 or 7 new campaigns to build a differentiated positioning and consolidate the brand's position as a leading player in the tech learning space.

Scaler is a leading ed-tech start-up for upskilling students and working professionals working towards mentoring budding tech talent and helping them achieve their career goals. Scaler equips students with industry-ready skills and coaches them on how best to approach the interview process at leading tech companies.

New Speaker Series Features Conversations with World’s Most Inspiring and Successful Business Leaders on Entrepreneurship, Technology, and More

Sacramento Kings and Scaler to Award Local Software Engineer with Upskilling Scholarship to Scaler Academy

Scaler, one of the fastest-growing edtech startups in India and now the United States, today announced Vivek Ranadivé, owner of the Sacramento Kings, will be the first guest of “Scaler Power Player Sessions,” a new speaker series featuring conversations with some of the world’s most inspiring and successful business leaders from across education, entrepreneurship, technology, sports, and more.

Ranadivé will kick-off the series on Thursday, Sept. 29, alongside Scaler co-founder Abhimanyu Saxena, providing Scaler students the opportunity to hear about his unique journey, success in technology, owning a sports team, lessons learned, and more. To support Scaler’s recent U.S. expansion, the Sacramento Kings and Scaler will award a local software engineer in the Sacramento area with a full scholarship to Scaler’s U.S. upskilling program, Scaler Academy.

Based in Bengaluru, India, Scaler was founded in 2019 to help computer science professionals become high-quality software engineers.  Since then, the company has seen incredible growth, including recently launching its groundbreaking education platform in the U.S., where veterans of the world’s leading tech companies like Amazon, Google, Meta, Microsoft and Netflix serve as instructors, mentors, and career coaches.

Overall, more than four million people have accessed Scaler’s content across India and the U.S., including 25,000 paid learners. Scaler’s unrivaled, hands-on virtual learning experience has resulted in a student job placement rate of nearly 95% and a 130% average increase in salaries.

In 1986, Ranadivé founded Teknekron Software Systems, whose technology automated Wall Street trading and became the engine for most of the world's capital markets.  In 1997, he founded TIBCO Software Inc. in Palo Alto, California, which brought real-time technology into business operations and decision-making.  In 2013, Ranadivé became the first Indian majority owner of an NBA team when he purchased the Sacramento Kings.

“I’ve been drawn to unexpected business ventures my entire life, and I learned  early on that in order to pursue your dreams, you have to start with a daring mind,” Ranadivé said. “I love sharing my experiences with young people who are just getting a foothold in their careers, and with our missions closely aligned - to help guide the next generation of innovators - I’m delighted to get the chance to do that with Scaler.”

“We’re thrilled to collaborate with a tech visionary like Vivek for the launch of our new speaker series,” said Saxena. “Vivek is known for breaking molds in the business and sports worlds and it’s an honor to get the chance to sit down with him to hear more about his inspiring life and work, and to share his advice with our students as they pursue their dreams. This is just the beginning for Scaler Power Player Sessions!”

Designed for software professionals, Scaler is an upskilling platform that provides unrivaled, hands-on learning experiences through a modern curriculum that exposes learners to cutting-edge technologies.

Scaler (by InterviewBit), one of India's fastest-growing tech upskilling startups, today announced that it is planning to ramp up hiring by onboarding over 600 professionals by December 2022 to meet the growing demand for skilled tech talent in the industry. The hiring spree will be witnessed across the Sales, Careers (B2B Enterprise team), Instructors and Operations teams. With Scaler adding over 2500 learners monthly and having a strength of 1800+ employees, Scaler is eyeing to expand its workforce by 35% to keep up with the organisation's growing needs.

As of July 2022, the company clocked in an annualised run rate (ARR) of $100 Million and aims to reach an ARR of $1 billion by December 2023. To further strengthen their foothold and redefine the tech education landscape, Scaler recently launched the Scaler NeoVarsity, an online university offering a Master's Program accredited with ECTS. Scaler is also one of the first edtech players to establish co-living spaces, 'Scalerverse' - distributed campuses to add to its NeoVarsity vision for learners, teachers and mentors, encouraging holistic learning and development.

"Our hiring plans are a result of the rapid growth we have witnessed over the last three years. With our recent expansion to the US, we are eyeing a $17 million MRR (monthly run rate) in December 2022 with an ARR (annualised run rate) of $200 million. Since 2019, we have onboarded and helped over 25,000 learners cumulatively with industry-vetted curriculum and mentors. As per NASSCOM's report, India could face a 14-19 lakh techies shortage by 2026 alone. To curb this shortage, we are strengthening our support and teams to meet this growing need for skilled tech talent and continue the trajectory of 'Impact-driven' upskilling", said Abhimanyu Saxena, Co-Founder of Scaler and Interviewbit

Standing with the current valuation of $710 Million, Scaler is witnessing a month-on-month growth of 15% and is currently positive for both cash flow and EBITDA. Since its inception, Scaler has raised total funding of $76.5 Million and has embarked fund of $50 Million for acquisitions till March 2023.